The Tata Curvv marks a pivotal moment for Tata Motors, embodying the company’s evolution in design philosophy and its ambitions to compete globally. Moving away from the boxy and rugged look typical of Indian SUVs, the Curvv introduces a coupe-inspired silhouette rarely seen in this segment, especially from an Indian manufacturer. With its futuristic design and premium features, the Curvv aims to change perceptions of what Indian carmakers can achieve.
According to Pratap Bose, former Head of Design at Tata Motors, “The Curvv is not just another SUV – it’s a statement. It shows Tata’s ability to build vehicles with global appeal, without ignoring the needs of Indian consumers.”
Striking Design and Coupe Profile
The most eye-catching aspect of the Tata Curvv is its sloping roofline that gracefully tapers from the B-pillar, giving the vehicle a coupe-like aesthetic without sacrificing much rear headroom. Its bold character lines enhance the sense of motion, while the wide LED light bar across the front – part of Tata’s signature “Humanity Line” – adds to its futuristic identity.
A trapezoidal grille and slim headlamps at the front give it an aggressive stance, and the rear design echoes the front with connected tail lamps that boost its road presence. The Curvv is built to turn heads, standing apart from conventional compact SUVs on Indian roads.
Powertrain Options: Gasoline, Diesel, and Electric
Keeping up with the shift toward sustainability and diverse consumer needs, the Tata Curvv is offered with three powertrains:
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Electric (EV): The highlight is the all-electric version, featuring a 60 kWh battery capable of delivering an estimated 500 km of range on a full charge. Building on Tata’s experience with the Nexon EV, the Curvv EV brings long-range electric mobility into the mainstream Indian market.
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Diesel: For those who prefer conventional fuel, there’s a 1.5-liter turbo-diesel engine producing around 115 hp – ideal for long-distance travelers who prioritize fuel efficiency.
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Petrol: A new 1.2-liter turbo-petrol engine with 125 hp and mild-hybrid tech offers an efficient and peppy alternative for urban use.
Electric (EV): The standout feature is the all-electric model. It has a 60 kWh battery and can go about 500 km on a full charge. It supports fast charging, enabling a 10-80% charge in under an hour using a DC fast charger. Tata’s Ziptron technology features three drive modes: Eco, City, and Sport. It also includes regenerative braking, which boosts efficiency and driving options. An app helps users track range, manage climate, and find nearby charging stations. This makes owning an EV smarter and simpler.
Diesel & Petrol: If you like traditional fuels, there’s a 1.5-liter turbo-diesel engine. It offers about 115 hp, perfect for long trips. There’s also a new 1.2-liter turbo-petrol engine with 125 hp. This engine has mild-hybrid tech, which helps with city driving and saves fuel.
Transmission options include a 6-speed manual and a 7-speed dual-clutch automatic for ICE variants, while the EV features a single-speed transmission for smooth and instant torque delivery.
Interior: Modern, Minimal, and Digital
Inside, the Tata Curvv continues its premium appeal. The dashboard hosts a 10.25-inch floating touchscreen infotainment system paired with a 10.25-inch digital instrument cluster, offering a connected “digital cockpit” experience. The infotainment setup supports wireless Apple CarPlay and Android Auto, integrated navigation, and OTA updates.
Despite its digital-forward approach, Tata wisely retains physical controls for functions like climate and audio, ensuring ease of use while driving. Material quality is notably upscale with soft-touch surfaces, contrast stitching, and refined switchgear. Top trims offer ventilated leather seats, ambient lighting, and a panoramic sunroof.
Thanks to its 2,650mm wheelbase, cabin space is generous. Rear-seat passengers benefit from sculpted headliners and a slightly lowered bench, minimizing the impact of the sloping roofline. Boot space stands at 425 liters, with 60:40 split rear seats to expand cargo room.
Advanced Technology and Safety Features
The Tata Curvv sets a new benchmark for safety in its segment. All variants come with six airbags as standard, along with electronic stability control (ESC) and hill-start assist.
Higher variants introduce ADAS (Advanced Driver Assistance Systems) – a first for Tata. Features like adaptive cruise control, lane keep assist, autonomous emergency braking, and blind-spot monitoring make the Curvv a highly secure choice.
The body uses high-strength steel in critical areas, ensuring crash protection. Further convenience comes from a 360-degree camera, remote parking, wireless charging, and an air purifier with AQI monitoring, highlighting Tata’s focus on urban relevance and wellness.
Driving Dynamics: Ride Comfort Meets Handling
Underpinning the Curvv is an evolved version of Tata’s OMEGA platform, derived from Land Rover technology. The chassis strikes a commendable balance between comfort and dynamic capability.
The suspension – MacPherson struts in front and a multi-link setup at the rear – delivers a plush ride while keeping body roll under control. The steering, often a weak point in affordable SUVs, is tuned for progressive feedback and urban maneuverability.
Noise insulation is top-notch, especially in the EV variant, which also benefits from a low center of gravity and instant torque for a smooth, engaging driving experience.
Positioning in the Market
The Tata Curvv enters a niche yet emerging segment – the mass-market SUV coupe. While traditional compact SUVs like the Hyundai Creta, Kia Seltos, and Volkswagen Taigun dominate the market, none offer the coupe styling of the Curvv. The only potential rival with a similar profile would be the Renault Arkana, if it ever launches in India.
Pricing is expected to begin around ₹12 lakh for the base petrol variant and go up to ₹20 lakh for the top-end diesel automatic. The EV variant is likely to start at ₹18 lakh, inclusive of government subsidies – making it an affordable long-range electric option.
Global Outlook and Export Plans
Tata isn’t limiting the Curvv to India. The vehicle is being prepped for export to emerging markets in Africa, Southeast Asia, and parts of Europe where there’s growing demand for budget EVs and distinctive designs.
“The Curvv isn’t just for India – it’s a global product born in India,” says Vivek Srivatsa, Head of Marketing at Tata Motors.
Developed with input from Tata’s design studios in India, the UK, and Italy, the Curvv reflects international sensibilities while still addressing local requirements like ground clearance and climate performance.
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Conclusion: A Turning Point for Tata Motors
The Tata Curvv is more than a stylish new SUV – it represents the bold future of Indian automotive design. It combines global aesthetics, strong tech credentials, and a versatile powertrain lineup, making it aspirational yet attainable.
In redefining the expectations of a mid-size SUV, especially with its coupe styling and EV credentials, the Curvv positions Tata as a forward-thinking, design-led automaker ready to lead both domestically and internationally.
Whether you’re drawn to its sleek design, its long-range EV variant, or its tech-loaded cabin, the Tata Curvv proves that Indian cars can now compete not just on price – but on presence, personality, and performance.
